Sloan and porter where every action is thought out as a function of the possible own and others' moves 3 harry igor ansoff (12/12/1918-14/07/2002) was a russian american applied mathematician and business manager p in the following a closer look will be taken at richard whittington’s four generic perspectives on strategy.
Guideline shall be whittington’s contention that his systemic approach may be the most persuasive in the belief that there is no general, omniscient body of knowledge on strategy each of whittington’s approaches will be looked at recognising that certain ‘strategy schools’ suit different situations and environments better than others it however appears that the systemic approach on strategy is indeed the most persuasive. Whittington has no doubt made very valid contribution to strategy crafting that will stand the test of time, as it condemns rigidity to embrace flexibility in strategy crafting, as well as being responsive to changes within business environmental variables, that necessitate modification as the need arises.
R whittington, what is strategy - and does it matter, routledge, 1993, 155 pp 2nd edition 2001 (thompson) translated into chinese, danish, dutch, norwegian, portuguese, spanish and swedish chapter 2 reprinted in strategy for business, m mazzucato (ed) sage publications ltd and the open university, 2001 winner of the management consulting association’s annual book prize, 1994.
Whittington introduces us four basic conceptions of strategy which are rational, fatalistic, pragmatic and relativist in his book these four basic approaches have radically different implications for how to go about doing strategy. Whittington steps back and compares how different theories of strategy answer the questions ‘what is strategy’ and ‘how do strategies.
R whittington: ‘theories of strategy’ this piece comes from a chapter in whittington’s book what is strategy – and does it matter (2000) whittington introduces us to four different perspectives on strategy: the classical perspective, the evolutionary perspective, the processual perspective and the systemic perspective.
Four generic perspectives on strategy intention of strategy proﬁt maximising classic evolutionary process planned gradual systemic processual pluralistic the planning lab (sthlm) inception pack whittington, r (2002) what is strategy - and does it matter.