Impact of unethical advertising, misleading information or deceptive advertising on customer purchasing intention with mediating effect of word of mouth: case of pakistan international journal of innovation and economic development, 1(4), pp49-69. Media ethics media ethics, media unethical advertisement, monitoring advertisement campaign, shameful tv advertisement, tv ad promoting insolence, tv commercials tweet search news.
For example the concept use in advertisement of women contraceptives is not like to be discussed publicly because it is against the social value of the society these advertisements may have no issue in western culture but in pakistan, it is considered unethical. Multinational organizations heavily invest in advertising fraudulent, deceptive and unethical in nature and are campaigns to promote their products advertising repugnant to the spirit of shari’ah [2, 3.
August 12, 2013 media ethics a highly shameful tv ad designed to enhance the popularity and sale of a renowned soft drink is being repeatedly shown on the television these days. Unethical advertising is not only unacceptable, but also unfair and potentially costly for the consumer the primary focus of advertisement is to enhance the business profitability therefore companies ignore many social aspects while designing an advertisement campaign. Issues of advertising in pakistan 1 issues of advertising 2 the gurus opinionnever write an advertisement which you wouldn't want your family to read. Unethical practices in domestic marketing of medicines have hindered growth of pharmaceutical industry and its services sector the domestic marketing of pharmaceutical products is in the hands of semi-regulated and unregulated regimes in the first category fall the distributors appointed by producers of medicines.
It is an unethical advertisement practice fair and lovely: in the ad a girl is tanned uses fair n lovely cream twice a day and gets a very fair complexion after 4 weeks unethical issues in this ad: it violates the pakistanis advertisement ethics.
Some examples are: faced with stiff price competition, cellular service providers have come up with various ‘inexpensive’ packages and are using aggressive advertising to sell the same however, in several cases, the advertisements do not clearly inform the customers about the caveats attached with these packages. By far we have discussed what unethical advertising is all about and i have also given some examples of the same this menace of unethical advertising is not restricted to pakistan in fact it dates back to the very beginning of advertising.
In the eyes of the government, clarity of purpose is paramount: an ethical commercial seeks to distinguish a product from its competition, while an unethical advertisement tries to cloud that distinction and purposefully confuse the consumer.
Companies usually do unethical advertisements unethical advertisements are the advertisements which show false claims, misleading and deceptive practices to manipulate the consumers to buy the unnecessary products the research shows the impact of unethical advertisements on women buying behavior in pakistan.